Unfabled
Unfabled Ltd
Registered as UNFABLED LTDCompany 13148686Activesince 21 January 2021· London
Role: Founders
A women's health and wellness store.
Description from the company’s Startups 100 profile.
Hannah Samano
Unfabled: a women's health and wellness store
- Founded 2021
- £1.28m seed (2025)
- In 737 Boots stores
About
Hannah Samano founded Unfabled in 2021 after struggling with cramps, insomnia and anxiety during COVID and finding nowhere trusted to learn about and manage women's health. It curates and sells products for menstrual care, hormonal health and sexual wellness, and its Unfabled Labs platform uses data from more than 500,000 women and non-binary people to make personal recommendations.
Samano spoke to more than 400 investors and has raised $3.9m in total, including a £1.28m seed round in October 2025. That month Unfabled was selected for Boots Ignite and rolled out to 737 Boots stores. It rose 51 places on the index to 33rd.
Number 33 on the Startups 100 Index 2026.
Companies and services
Register details are live from Companies House; descriptions and services are each company’s own.