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Jim Mann

UNDO: removing CO₂ by spreading crushed rock on farmland

  • Founded 2022
  • Microsoft contract
  • Reykjavik Protocol signatory

About

Jim Mann founded UNDO in 2022. It removes carbon dioxide by enhanced rock weathering, spreading crushed silicate rock on farmland, and its NEWTON data platform tracks every step so customers can see their impact down to a single tonne.

Microsoft renewed its contract with UNDO in 2024, under which it will spread 60,000 tonnes of rock across the UK and Canada, and is funding its measurement trials. UNDO was a founding signatory of the Reykjavik Protocol in 2023.

Number 21 on the Startups 100 Index 2025.

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