Sona
Sona Technologies Ltd
Registered as SONA TECHNOLOGIES LTDCompany 13431655Activesince 1 June 2021· London
Role: Founders
Workforce software for frontline staff.
Description from the company’s Startups 100 profile.
Steffen Wulff Petersen, Oli Johnson and Ben Dixon
Sona: workforce software for frontline staff
- Founded 2021
- £21.1m Series A
- Client: Paul UK
About
Steffen Wulff Petersen, Oli Johnson and Ben Dixon founded Sona in 2021, building on lessons from six years running Catapult, a gig platform for hospitality and retail. Sona is an AI-powered platform for rotas, leave, timesheets and payroll in sectors such as hospitality and healthcare, and its Shift Filler lets staff pick up extra shifts so employers rely less on agencies.
Sona raised £21.1m in a Series A round, and its clients include Paul UK.
Number 26 on the Startups 100 Index 2025.
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