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Laura Harnett

Seep: plastic-free sponges and cleaning tools

  • Founded 2020
  • Tesco Accelerator (2024)
  • Sold by Ocado

About

Laura Harnett founded Seep in 2020, frustrated by the plastic in the cleaning aisle. Seep sells plastic-free sponges, scourers, rubber gloves and cloths for the kitchen sink.

Seep is stocked by Ocado, Lakeland, Planet Organic and Whole Foods and joined the Tesco Accelerator in 2024.

Number 35 on the Startups 100 Index 2025.