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Matt Huntly and Luca Spinella

Sampl: digital product sampling with measurable results

  • Founded 2020
  • 250+ clients
  • Clients include Estée Lauder

About

Matt Huntly and Luca Spinella founded Sampl in Brighton in 2020, after the pandemic stopped their office sampling business overnight. Sampl gives products to a qualified target audience and tracks results in real time, so brands see the reviews, sign-ups and sales each campaign produces.

Sampl has more than 250 clients, including Estée Lauder, NIVEA, Clarins, Royal Canin, Tony's Chocolonely and Colgate, and partners include The Hut Group, O2 Priority and GLAMOUR.

Number 96 on the Startups 100 Index 2026.

Companies and services

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