ROXFIT
ROXFIT Limited
Registered as ROXFIT LIMITEDCompany 15426068Activesince 19 January 2024· London
Role: Founders
A training app for HYROX athletes.
Description from the company’s Startups 100 profile.
Joey Allott and Ben Wilson
ROXFIT: a training app for HYROX athletes
- Founded 2024
- £800k raised (2025)
- 150,000+ users in a year
About
Joey Allott and Ben Wilson founded ROXFIT in 2024, while working full-time, after finding no way to track their own HYROX training. The app lets athletes build or choose workouts, sync them to Garmin or Apple Watch, and track station and transition splits, heart rate and progress.
In May 2025 the founders raised £800k from angels and venture capital, and the app passed 150,000 users within 12 months of launch.
Number 48 on the Startups 100 Index 2026.
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