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Gabriel Le Roux and Paul Anthony

Primer: one platform for an online shop's payments worldwide

  • Founded 2019
  • $50m raised (2021)
  • Clients include New Look

About

Former PayPal executives Gabriel Le Roux and Paul Anthony founded Primer in 2019. It unifies an online merchant's payments across regions so they can accept, optimise and manage payments in one place, without code.

Primer raised $50m in 2021 and further funding from Tencent in late 2023. Its clients include New Look, Printify, Voi and loveholidays.

Number 40 on the Startups 100 Index 2025.