PetProov Ltd
Registered as PETPROOV LTDCompany 15205232Activesince 11 October 2023· London
Role: Founders
Verification to stop pet-buying scams.
Description from the company’s Startups 100 profile.
PetProov: verification to stop pet-buying scams
Kate Margolis and Garry Clarke founded PetProov in 2023 after Margolis lost £500 to a puppy scam. It is the UK's first pet verification platform, using government-grade identity checks so buyers and adopters know who they are dealing with; sellers can upload documents such as vaccination records, and verification costs £4.99 per pet.
In July 2025 PetProov secured a six-figure investment from serial entrepreneur James Butcher. It is the technology partner of the All-Party Parliamentary Group for Animal Welfare and has worked with Napo Pet Insurance and the charity All Dogs Matter.
Number 75 on the Startups 100 Index 2026.
Register details are live from Companies House; descriptions and services are each company’s own.
Registered as PETPROOV LTDCompany 15205232Activesince 11 October 2023· London
Role: Founders
Verification to stop pet-buying scams.
Description from the company’s Startups 100 profile.