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Danielle Close

My Skin Feels: skincare made from rescued food

  • Founded 2023
  • Sold at Whole Foods
  • Sales doubling monthly

About

Danielle Close founded My Skin Feels in Brighton in 2023, after more than 15 years in beauty, including on Charlotte Tilbury's founding team. Its natural, vegan skincare for sensitive and eczema-prone skin is made from rescued food by-products such as tomato ketchup, olive oil, oats and orange juice.

My Skin Feels is sold at Whole Foods and Credo Beauty, its sales have doubled every month since launch, and it has secured its first angel investors.

Number 85 on the Startups 100 Index 2026.