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Laura Fullerton

Monk: a smart ice bath with an app coach

  • Founded 2021
  • Backed by Anthony Joshua
  • Fairmont Hotels

About

Laura Fullerton founded Monk in 2021 after seeing 6,000 people in a Facebook group turning chest freezers into ice baths. Monk is a smart ice bath whose app connects to wearables, coaches each cold plunge and shows effects on sleep and wellbeing.

Monk's investors include former BrewDog chief executive James Watt and boxer Anthony Joshua, and it has a partnership with Fairmont Hotels.

Number 68 on the Startups 100 Index 2025.