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Varun Bhanot and Sunil Jindal

MAGIC AI: an AI personal trainer in a mirror

  • Founded 2021
  • In Selfridges and John Lewis
  • Third year on the index

About

Varun Bhanot and Sunil Jindal founded MAGIC AI in 2021. Its smart mirror uses ReflectAI computer vision to track 845 exercises, count reps and give corrective feedback live, so it works as an AI workout partner at home.

MAGIC AI is sold in Selfridges and launched in John Lewis, Fenwick and Argos at the end of 2025. Its users have logged more than 58,000 hours of workouts, and Startups.co.uk reports it was on track for eight-figure sales. CEO Varun Bhanot has won awards including Tech Entrepreneur of the Year, and the company has three National Startup Awards.

Number 3 on the Startups 100 Index 2026.