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David Mannheim

Made With Intent: reading shopper intent in real time

  • Founded 2022
  • 9.4% revenue uplift
  • Clients include Rapha

About

David Mannheim founded Made With Intent in 2022 after seeing a gap between business metrics and the real person shopping. It tracks every small interaction on an online shop, models the shopper's intent in real time and helps retailers respond to it. Mannheim wrote The Person in Personalisation.

In early trials, retailers saw an average 9.4% revenue uplift. Clients include Ernest Jones, Bensons for Beds and Rapha, and it has raised a multi-million-pound seed round.

Number 43 on the Startups 100 Index 2025.

Companies and services

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