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Adi Hristova, Kati Hristova and Zahari Ivanov

growyze: stock and purchasing software for hospitality

  • Founded 2019
  • £660k+ raised (2023)
  • Used by Holiday Inn

About

Adi Hristova, Kati Hristova and Zahari Ivanov founded growyze in 2019. Its inventory software helps hotels, restaurants, bars and cafés with purchasing, stocktakes and recipe costing, and automatically checks invoices to catch the losses it says drain 2–10% of revenue.

growyze raised more than £660k from angels and SyndicateRoom's Access EIS fund in 2023, works with Holiday Inn and integrates with Xero, Sage, Square and Clover.

Number 88 on the Startups 100 Index 2025.

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