Skip to content
CorpNS.com

Jess Leather and Ed Armitage

Freja: natural bone broth

  • Founded 2020
  • £2m raised
  • Backed by Harry Kane

About

Jess Leather and Ed Armitage founded Freja Foods in 2020, frustrated by the lack of healthy quick meals. Freja makes long-life bone broth from natural ingredients, sold online and by subscription.

Freja raised £2m from investors including Harry Kane, Alistair Brownlee, Childs Farm founder Joanna Jensen and Mint Ventures, and tripled its revenue in a year.

Number 76 on the Startups 100 Index 2025.