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Nina Briance

Cult Mia: a marketplace for independent luxury designers

  • Founded 2019
  • £4.5m seed
  • Drapers award 2024

About

Nina Briance founded Cult Mia in 2019 after seeing at Moda Operandi that luxury shoppers wanted unique, sustainable designers. Cult Mia is a luxury marketplace of handpicked independent designers chosen for sustainability, quality and originality.

Cult Mia raised £4.5m in seed funding from H&M Group Ventures, Morgan Stanley and Fuel Ventures, and was named a Drapers Retailer of the Year for the third year running in 2024.

Number 64 on the Startups 100 Index 2025.

Companies and services

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