Carmoola
Carmoola Limited
Registered as CARMOOLA LIMITEDCompany 12992987Activesince 3 November 2020· London
Role: Founders
Car finance in an app, with a virtual card to buy the car.
Description from the company’s Startups 100 profile.
Aidan Rushby, Amy Rushby, Roman Sumnikov and Igor Gordiichuk
Carmoola: car finance in an app, with a virtual card to buy the car
- Founded 2020
- £300m debt facility
- Almost £150m of cars funded
About
Aidan Rushby, Amy Rushby, Roman Sumnikov and Igor Gordiichuk founded Carmoola in 2020. It is app-based car finance: customers set a budget, get approved, and receive a virtual card in the app loaded with their loan, which they can use on online car-buying sites and at thousands of dealerships.
The founders were drawn to used-car ecommerce platforms but felt they were missing key parts. Carmoola began raising its Series A three months after launch and has since secured a £300m asset-backed debt facility with NatWest and Chenavari Investment Managers. It says it has funded almost £150m worth of cars.
Number 17 on the Startups 100 Index 2026.
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