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Eshita Kabra-Davies

By Rotation: rent designer clothes instead of buying

  • Founded 2019
  • £2.3m seed
  • Office in New York

About

Eshita Kabra-Davies founded By Rotation in 2019 after seeing textile waste in Rajasthan on her honeymoon. By Rotation is an app and website for renting clothes worth more than £100, as an alternative to fast fashion.

By Rotation raised £2.3m in seed funding, has 220,000 social media followers and an office in New York, and has worked with Airbnb on rentals for wedding guests.

Number 31 on the Startups 100 Index 2025.

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