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Sam Price and Justin Price

ALYVE: personalised vitamins and blood tests

  • Founded 2020
  • High street retail partnership
  • Up from 95th

About

Sam Price and Justin Price founded ALYVE in 2020, after Sam looked for a non-medical way to manage an ADHD diagnosis in his early twenties. Customers take an online quiz and get vitamins in therapeutic doses chosen for them, with an optional blood test that returns results within 48 hours and an AI nutritionist.

ALYVE partnered with a major high street health and beauty chain as the first nutrition brand to host a personalised product and quiz on its platform, and it climbed from 95th on the index.

Number 70 on the Startups 100 Index 2026.